Belle Tourism International Consulting (BTI)

Belle Tourism International Consulting (BTI) is a boutique international tourism and hospitality consultancy services company specializing mainly in the Greater China and Asia-Pacific markets. Offering an unmatched combination of in-depth global industry experience and valuable local expertise and knowledge, BTI works with governments, private-sector companies, and not-for-profit organizations worldwide to generate and implement creative tourism and hospitality planning, development, marketing, research, operational and training solutions.

BTI prides itself on nurturing long-term relationships with its clients through good communication and effective delivery. Its services include establishing comprehensive tourism development and marketing strategies, conducting marketing research and feasibility studies, conceptualizing and developing multilingual online presences, and other promotional solutions for destinations and businesses. BTI is also skilled in utilizing innovative new technologies to keep pace with source markets.

Based in Shanghai, BTI’s key executives are leaders in the tourism and hospitality field with several decades of experience working around the world on behalf of the UN World Tourism Organization, World Bank, US AID, and national and state tourism agencies. Most of BTI’s team of international staff live and work in China.

Office locations

Belle Tourism International Consulting (BTI) is a Sino-foreign joint-venture company with its headquarters in Shanghai, PR China. BTI’s affiliated companies have offices in Beijing, PR China; California and Indiana, USA; and Calgary, Canada.

Business specialties and core competencies

BTI specializes in providing advisory services to tourism and hospitality organizations. The company’s core competency advisory services are in three areas: (1) marketing and market research; (2) planning and product development; and (3) training, professional development and education.

Slogan: Global Innovations, Local Solutions

BTI combines in-depth experience in tourism advising in Greater China, with full-time international staff with global tourism consulting experience that live and work in China. This unique pairing of professional staff was deliberately created to blend the best and most up-to-date practices and innovations in tourism from China and around the globe.