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Hong-bumm Kim
PhD
nternational Associate, South Korea
kimhb@sejong.ac.kr |
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| ROLES |
- International Associate, Belle Tourism International, Shanghai
- Professor, College of Hospitality and Tourism, Sejong University, Seoul, Korea
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| CAREER HIGHLIGHTS |
- STAID Project (World Bank) International Expert: Jakarta, Indonesia
- Advisory Board, Research Institute of City Policy and Development, City of Seoul, Korea
- Editorial Board, The Tourism Sciences Society of Korea
- Vice-President, The Hotel & Tourism Academic Society of Korea
- Vice-President, Korean Academic Society of Tourism Management
- Arbitrator, The Korean Commercial Arbitration Board
- International Expert, Hangzhou Tourism Marketing Project, Hangzhou Tourism Commission, China
- A Member of Counseling Committee for Tourism, City of Seoul, Korea
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| EDUCATION |
- Post Doc. Marketing, University of Texas at Austin
- Ph.D. KAIST(Korea Advanced Institute of Science and Technology)
- M.S. Management Science, KAIST
- B.A. Applied Statistics, Yonsei University, Seoul, KOREA
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| RECOGNITIONS |
- Visiting professor, AIT(Asian Institute of Technology), Bangkok, Thailand
- Supervising faculty, doctoral program, Maastricht School of Management, Netherlands
- Fulbright Research Fellow, the University of Texas, USA
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| GLOBAL EXPERIENCE |
- Korea, Thailand, Netherlands, USA, Indonisia, China, Australia, Austia, France, Nepal
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| PUBLICATIONS |
- Determinants of New Product Outcome in a Developing Country : A Longitudinal Analysis
- Corporate Strength and Strategies for New Product Development
- "Strategic Response of Product Types to New Product Performance in Developing Countries
- The Impact of Research Sponsorship upon Research Effectiveness
- Perceptual Mapping of Attributes and Preferences: An Empirical Investigation of Hotel F&B Products in Korea
- Impacts of Frequent Flyer Programs on Customer's Choice of Air Services: An Empirical Examination of Air Travelers in Korea
- Perceived Attractiveness of Tourist Destinations in Korea
- The Effects of Consumer-Based Brand Equity on Firm’s Financial Performance
- Measuring Customer-based Restaurant Brand Equity: Investigating the Relationship between Brand Equity and Firms' Performance
- The Relationship between Brand Equity and Firms' Performance in Luxury Hotels and Chain Restaurants
- Information Technology Practices and Performance Impacts: A Case of the Korean Hotel Industry
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| SPECIALTIES |
- Hospitality and Tourism Marketing
- Information Systems in Hospitality and Tourism
- Analytical Methods and Research in Hospitality & Tourism Management
- Tourism Development and Management
- Convention/Exhibition, Airline/Airport Management
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| CONTACT INFORMATION |
Address: Gwangjin-gu, Gunja-dong 98, Seoul, Korea 143-747
Office phone: (82) 3408 3172
Cell phone: (82) 16 746 6079
Fax: (82) 3408 4314
Email: kimhb@sejong.ac.kr
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