Mission
Belle Tourism International Consulting is an international tourism and hospitality advisory services company that provides sound advice, research and practical solutions related to tourism and hospitality for governments, private-sector companies, and not-for-profit organizations located within Greater China and those interested in the Chinese and Pan-Pacific markets.

Values and Guiding Principles

• Global innovations, local solutions: BTI takes the best tourism applications from around the world, and modifies them to suit the local conditions in China.
• Belle tourism, better tourism: BTI seeks the best and most creative solutions that are sustainable and benefit the people who live in destinations.
• Ethics are everything: BTI conducts all business with professionalism and high ethical standards.
• Practice makes perfection: BTI provides practical and actionable recommendations and programs that can readily be implemented by clients.
• Quality trumps quantity: BTI emphasizes quality in its work, rather than quantity of work.
• Delivery over dazzle: BTI delivers on its client promises.
• Raising the bar: BTI continually assesses its approaches and practices.
• One size does not fit all: BTI believes that every destination is different; solutions must be tailor-made for each situation.